Branding

A Taste of the Karoo

Technology: ADOBE Illustrator

About the brand

Sankie-Petronella pays homage to all loving caring mothers past, present and future. Exceptional human beings nurturing their families, come what may! Three generations sharing their humbled recipes for all kinds of favourite treats, family meals, birthdays and special occasions

The request

They wanted me to create a logo that represents their love of the Karoo as well as their love of baking. These delectable treats would then be sold throughout South Africa.

The process

They really wanted to bring in the Ostrich as Tannie Sandra loved them as well as an element that would represent that baking/cooking is what they do. The Sankie-Petronella team also requested a handwritten feel to really bring in the personalisation of what they are bringing into their baking.

Packaging options

I created simple mockup of package branding with their beautiful new logo.

The final look

I created simple mockup of package branding with their beautiful new logo.